Cone Denim & Crystal Launch New Collaboration

Exclusive Collaboration from Leading Denim Experts

Greensboro, NC – Cone Denim®, a global leader in denim authenticity and sustainable innovation, is excited to announce the Crystal X Cone Collaboration. This exclusive collaboration with Crystal, a global leader in apparel manufacturing, brings together two global leaders in denim to provide a new level of sustainable denim solutions and fabric offerings. Cone Denim will preview the Collection at the Kingpins China City Tour trade show September 4th and 6th.


The Crystal X Cone Collaboration expands the sustainable denim offered as part of Cone Denim’s Sustainblue™ Collection and brings new capabilities to customers as part of Crystal’s Eco Blu Collection. These new fabrics support sustainable practices throughout the development and production lifecycle featuring responsible cotton, recycled content and environmentally friendly processing. The Crystal X Cone capsule collection offers premium denim fabrics that are uniquely engineered and designed for high performance with garment laser technology.”


“Crystal is a leader in laser technology and denim finishing and we are excited to join forces with them. The Crystal X Cone Collaboration advances the sustainability supply chain by offering denim products that are sustainable from the fabric through to the laundry,” said Steve Maggard, Cone Denim President. “Starting with recycled cotton, our Cone® 3D experts have created a collection of denim fabrics that are responsibly produced and engineered for optimal laser technology finishing. Cone is committed to partnering across the industry to engage in meaningful collaborations with like-minded leaders to create authentically-inspired, environmentally-friendly denims.”


“Creating sustainable premium denim apparel starts with the fabric and Cone Denim’s heritage and innovative approach made it a perfect partner for this Collaboration. Our commitment to sustainability will lead us to work closely with our supply chain for creating more innovative solutions for our customers,” says Miles Lam, AGM of Product Development for Crystal. “Our laser technology has opened up new and advanced possibilities to creating beautifully designed denim which minimizes the usage of water and chemicals. Starting with Cone’s sustainably designed fabric, we are able to offer the highest degree of eco-friendly denim products to our customers.”


About Cone Denim

A leading denim innovator for more than 128 years, Cone Denim delivers unparalleled expertise and advanced denim capabilities that service and inspire the global market. Cone promotes sustainable practices through it’s SustainblueTM denim fabrics representing the highest standards in responsible manufacturing and Cone’s commitment to making a positive impact in its communities. From performance denims and superior S GENE® technology to vintage re-creations of Cone Deeptone DenimTM reaching back to the early 1900s, Cone offers unique collections of Performance, Stretch, Selvage, and Distilled IndigoTM denims crafted out of the Cone®3D R&D incubator. Cone Denim operates as part of Elevate Textiles, Inc., formerly International Textile Group, Inc. (ITG), with manufacturing capabilities in Mexico and China and a global network of sales, product and merchandising professionals based out of Greensboro, NC, New York, San Francisco and Hong Kong. The Elevate Textiles group includes the global textile brands of American & Efird, Burlington, Cone Denim, Gütermann and Safety Components offering advanced, high quality products and mission critical textile solutions across vast industries including fashion and functional apparel, footwear, military, fire, medical, athletic, automotive, aerospace, outdoor, and other specialty sectors. To learn more visit us at, LinkedIn, Instagram, and Facebook or


About Crystal International

Crystal International Group Limited is a global leader in the apparel manufacturing industry. Founded in Hong Kong in 1970, the Company and its subsidiaries have diversified product categories in five segments, namely Lifestyle wear, Denim, Intimate, Sweater, and Sportswear and outdoor apparel, with leading positions in corresponding categories. The Group operates around 20 production facilities in five countries, namely Vietnam, China, Cambodia, Bangladesh and Sri Lanka. Crystal started its global sustainable journey in 2007 with significant carbon reduction and water savings via the implementation of its 5-year Sustainability Goals, which includes planting 2.5 million trees in the world. Crystal operates low carbon garment manufacturing factories in PRC and Vietnam and all 20 factories have adopted Higg 3.0 standards since 2008. The Group was ranked 17th out of 50 in the Fortune business magazine “Change the World” list in 2016. The list recognizes companies across the world that have made significant social and environmental contributions and innovations.