Burlington Launches Kids Essentials Collection Designed for Versatility and Play
Featuring Burlington Smarterwear™ Performance
Greensboro, NC – Burlington, a global provider of advanced fabrics and textile solutions and part of Elevate Textiles, is proud to announce the launch of its new Kids Essentials Collection. This Collection adapts the advanced performance of Burlington technologies and fabrics originally designed for athletes and outdoor enthusiasts to the world of kid’s play.
Powered by Burlington’s Smarterwear™ performance, these environmentally responsible fabrics offer comfort stretch, soft natural touch and abrasion resistance in easy to care for fashionable designs geared for the active kid on the go.
“We are excited to introduce a collection of fabrics designed specifically for kids and their active play,” says Nelson Bebo, Vice President Burlington Performance Fabrics. “In this first of its kind collection, Burlington has created the Kids Essentials fabric line that stands up to the extreme and often unexpected demands of kids. With advanced stretch and natural softness, kids will love the comfort while parents appreciate the durability, protection and easy care of these fabrics. The result is advanced comfort and function in kid-friendly colors and patterns, rarely available for youth apparel.”
The Kid’s Essentials Collection is made with sustainability and performance in mind featuring eco-minded materials that can be matrixed with unique fabric finish technologies like odor management, sun-protection, and moisture wicking for a durable, performance-packed fabric. Burlington Smarterwear™ fabrics are designed for versatility featuring easy-care, quick-dry, high-style, and wrinkle resistance performance made with Burlington’s Synatural™ yarn technology for cotton-like softness and stretch without compromising the performance benefits of a synthetic fiber. The Collection also features Burlington’s Plaidology™ piece dyed plaid technology that allows for endless design capability, shorter lead times and lower dye lot minimums compared to yarn-dyed plaids.
To learn more about the Kids Essentials Collection and other Burlington performance fabrics, visit the Burlington booth (30078-UL) at the Outdoor Retailer Snow Show January 29-31 or visit burlingtonfabrics.com. Come explore our many performance fabric technologies and discover what our fabrics can do for you.
About Elevate Textiles
Elevate Textiles, a portfolio company of Platinum Equity, offers distinguished global textile brands including American & Efird, Burlington, Cone Denim, Gütermann and Safety Components. With a global array of premium fabric and thread solutions focused on innovation, sustainability and quality craftsmanship, Elevate and its portfolio brands provide products that surround us every day and in all facets of life. We offer advanced, high quality products and mission critical textile solutions across vast industries including fashion and functional apparel, footwear, military, fire, medical, athletic, automotive, aerospace, outdoor, and other specialty sectors. Elevate is committed to delivering solutions that protect and enhance our lives through its global manufacturing platform that includes 38 facilities and over 15,000 employees. To learn more about Elevate Textiles and our brands, visit elevatetextiles.com.
Celebrating over 95 years of textile leadership, Burlington is a global diversified provider of textile solutions across performance & specialty apparel fabrics, active wear, advanced uniform fabrics, and technical fabrics. We develop the fabric of tomorrow driven by sustainable innovation, social responsibility and continuous improvement. Burlington operates as part of Elevate Textiles, Inc. with worldwide Burlington operations in the United States, Mexico, and China. To learn more visit www.burlingtonfabrics.com or follow us at @burlington1923 and on LinkedIn.